Benefits of Entering
  • Achieve excellent business practices as an outcome of completing the business diagnostic process
  • Be recognised as an outstanding tourism operator and raise the profile and reputation of your business
  • Benchmark your business against peers and competitors
  • Determine the full potential of your business and improve your bottom line
  • Increase brand awareness and generate marketing opportunities
  • Opportunity for industry leader  to review your draft submission prior to finalising your submission, giving you a competitive edge
  • Receive judge’s feedback on your submission and business practices
  • Receive brand exposure through media channels
  • Celebrate and network with industry peers and colleagues at the Awards Presentation and Gala Celebration
  • Automatic entry to the Qantas Australian Tourism Awards for Gold Winners in categories 1 – 25

Media Exposure

  • Media releases announcing finalist and winners targeting trade and consumer media by NSW Business Chamber and Destination NSW.
  • Television - Sydney Weekender ‘NSW Tourism Awards Special’ featuring winners of the NSW Tourism Awards (chosen at the discretion of Sydney Weekender) – Value roughly $10,000 per featured episode. To view 2015 episode stories please visit
  • Destination NSW feature article in Insights Newsletter distributed to more than 4,000 registered industry contacts across the state.
  • Escapes Newsletter. A feature article in the online newsletter distributed by Destination NSW to 265,000 consumers interested in holidaying in the state.
  • Official winner interviews videos recorded after receiving your award and promoted through the NSW Tourism Awards Social Media Channels. To view 2015 winner interview videos visit
  • Promotion of Finalists through Social Media in the lead up to the Gala Event.

Facebook – NSW Tourism Awards
2,326 Facebook likes (as of 03/12/18)

Twitter - @NSWTourismAward
3,967 Twitter followers (as of 03/12/18)